You’ll see the words “Better Input = Better Output” all over our products. It means we’re relentlessly pursuing better input to improve the performance of our output. We closely engage with our customers, athletes, retail partners and material suppliers to stay ahead of the latest trends and better understand the needs of our end-users. But after all the input has been collected, it’s really simple…we will never put a product on our site – or on a shelf – that we wouldn’t put in our own gym bag, whether it is a protein drink, whey blend, BCAA, or mass gainers.

Forty years of manufacturing expertise is what separates Rule 1 from the endless sea of companies that sell sports nutrition supplements. Manufacturing technology has always been a key pillar of our vision to be the best nutritional supplement brand in the world. Built for purpose from the ground up, our state-of-the-art manufacturing facility spans over 250,000 square feet and employs the very latest in development, measuring, mixing, dispensing, decorating, and packaging capabilities. This investment not only ensures high quality output, it improves speed to market and amplifies our ability to offer
a wider variety of different products, flavors, and sizes.